Kia NYE Time Square Takeover

Kia was the official sponsor of the NYE Time Square Ball Drop for 2020, taking over the Time Square. For this event we built the official countdown clock in HTML5, produced all countdown numbers and messaging throughout the night, and produced all video assets for the DOOH boards.

There were several phases of creative, the first phase launching in November and the final phase wrapping at the end of January. On NYE night the creative switched out every hour throughout the countdown. We also produced 20+ DOOH units across the country to accompany this campaign.