Take the Lead

For International Women's Day, TBWA launched a network-wide campaign called Take the Lead 2020.

In 2016, we reached out to the global TBWA network for women’s experiences in their advertising careers. We produced a 2 minute film pairing these quotes with men from the TBWA network, making women’s issues everyone’s issues.

In addition to the 2 minute film there were social cutdown’s, posters and a Tumblr page. You can view the Tumblr page here: https://takethelead2020.tumblr.com